Creating a Luxury Travel Identity With Flexibility

The Lumara Escapes identity was designed to balance premium positioning with warmth and accessibility.

The system included:

The visual language was created to feel elevated while remaining adaptable across digital and marketing applications.

Lumara Escapes brand board showing color palette, typography system, and photography mood references.
Lumara Escapes button system shown in light and dark mode, with variants, states, and color specs.
Lumara Escapes grid system across mobile, tablet, and desktop breakpoints with column and spacing specs.
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Visual identity system including color palette, typography, and photography direction; component system in light and dark modes; grid foundation across mobile, tablet, and desktop