Hi, I'm Jocelyn

I'm a brand designer and visual storyteller with an unconventional background — I started out teaching music.

As a teacher, my job was to take complex ideas and make them intuitive and accessible for everyone in the room. Now I apply the same approach to design, orchestrating harmony between the user and the interface.

My classroom experience turned me into a professional listener and a patient problem-solver. I lead with empathy and build meaningful digital experiences.

When I’m not designing, you’ll find me with my dog Jake, or exploring new places with my husband Keith, camera in hand.

Designer, photographer, and lifelong learner who blends UX strategy, brand identity, and narrative design to craft experiences that feel as good as they function. With roots in education, I design with empathy, clarity, and curiosity.

Skills

Strategy & Thinking

User research, design thinking, problem-solving, user journey mapping, information architecture, content strategy, stakeholder communication

Design Execution

Wireframing, prototyping, user flows, usability testing, interaction design, responsive design, design systems, brand identity, visual identity systems, typography, logo design, accessibility standards

Collaboration:

Cross-functional collaboration, design critique, user empathy, client communication, feedback integration, team leadership, presentation & storytelling

Tools:

Figma, FigJam, Procreate, Photoshop, Illustrator, InDesign, Premiere Pro, Adobe Express, Canva, Webflow, Squarespace, Shopify, Trello, Notion, Visual Studio

Code:

HTML, CSS, JavaScript (Basic), Responsive Frameworks

Education

B.S. Music Education | University of South Florida

Certifications

Google UX Design Professional Certificate | Coursera (2025)

Web & Mobile Designer | Udemy (2023)

Figma Mastery Course | HowToDesignBetter (2023)

Experience

The Alcotype

Freelance Brand & UX/UI Design

Aug 2025 - Present

Currently building freelance practice focused on brand identity and UX strategy for small businesses and startups.

AlcoExposures Print Shop

Designer & Photographer

2023

Designer and photographer for e-commerce print shop, managing end to end from initial concept to digital storefront.

Average Lost Couple

Content Creator & Digital Designer

Nov 2019 - Present

Personal travel and lifestyle brand documenting adventures through photography, design, and storytelling.

Hillsborough County Elementary School

Elementary Music Teacher

Aug 2017 - Jun 2023

Pasco County Elementary School

Elementary Music Teacher

Aug 2016 - Jun 2017