Brand & Digital Design  • Tampa, FL

Your Brand Should Work as Hard as You Do

I help businesses build cohesive brands through strategic design, websites, and photography, so you can show up clearly and confidently, everywhere your customers find you.

Simple sketch of a backpack with flap and front pocket.
Illustration of a tablet showing Now Playing 90's Dance mix with design app icons Ps, Ai, Id, Ae, and Figma.
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simple passport sketch showcasing stamps from across the world

Former educator

Brand Systems Thinker

UX-informed Designer

Visual Storyteller

Design for Human Attention

Former Educator

Brand Systems Thinker

UX-informed Designer

Visual Storyteller

Design for Human Attention

Former Educator

Brand Systems Thinker

Jocelyn smiling with shoulder-length brown hair wearing a brown top and patterned pants on white background.

The Person behind the work

Educator. Systems Thinker. Designer.

Before design, I was a music teacher, and that instinct to simplify and connect hasn't changed, it just found a new medium. That background shapes how I approach every project: build a system that makes sense, not just a set of assets.

Today I combine brand strategy, digital design, and photography to help businesses show up clearly and consistently, everywhere it counts.

Investment

Find the Right Fit

From a focused refresh to a full brand and digital experience, find the package that matches where you're headed.

Brand Packages

Founding Client Offer: Brand Refresh + Photography Experience

$3,000 · Limited to the first 3–5 Tampa businesses

For small businesses that have grown but no longer feel represented by their visuals.

Includes:

  • Brand audit: 30-minute review call + written summary of 3–5 focused recommendations
  • Color palette and typography refinement (updates to existing system, not a new system build)
  • Logo cleanup only (adjustments to existing logo; full redesign quoted separately)
  • Mini brand guide (1-page reference: colors, fonts, logo usage)
  • Brand photography session: 2 hours, 30 edited images
  • Organized website/social image library (photos pre-sized and delivered ready to use)
  • Social media templates: 3 templates, 1 revision round included
  • Website recommendations: written punch-list only (implementation not included)

One round of revisions included on all deliverables. In exchange for founding pricing, clients agree to a testimonial and use of final work in portfolio/marketing.

Good for: small businesses ready to invest in a fuller photography library alongside their brand refresh, and willing to be an early Tampa client.

Starter: Brand Refresh + Content Upgrade

$1,800–2,500

For smaller businesses that need a professional refresh, not a complete rebrand.

Includes:

  • Brand audit: one 30-minute review call + a written summary of 3–5 focused recommendations
  • Color palette and typography refinement (updates to existing system, not a new system build)
  • Logo cleanup only (adjustments to existing logo; full redesign is quoted separately)
  • Mini brand guide (1-page reference: colors, fonts, logo usage)
  • Brand photography session: 1 hour, 20 edited images
  • Social media templates: 3 templates, 1 revision round included
  • Website recommendations: written punch-list only (implementation not included)

One round of revisions included on all deliverables. Additional shoot time, extra templates, or expanded audit scope available as add-ons.

Good for: restaurants, coaches, local service businesses, solo entrepreneurs who want a cleaner look without a full identity rebuild.

Signature: Brand Refresh + Website Presence

$3,800–5,500

For growing businesses with an existing brand that no longer reflects where they are now.

Includes:

  • Brand audit: 45-minute review call + written summary
  • Brand strategy session: one 90-minute working session, recorded notes provided (not an ongoing strategy engagement)
  • Visual direction: 2 concept directions presented, 1 round of revisions to the selected direction
  • Refined identity system: updated logo, color palette, typography, up to 3 supporting brand elements (patterns, icons, etc.)
  • Brand guidelines: 4–6 page reference document
  • Brand photography session: 2 hours, 40 edited images
  • Website: homepage refresh OR one key page redesign (choose one; the other quoted separately if both are wanted)
  • Social templates: 5 templates, 1 revision round included
  • Launch support: up to 2 weeks of email support after delivery for implementation questions

One round of revisions included per deliverable unless noted otherwise. Additional strategy sessions, extra pages, or expanded photography available as add-ons.

Good for: businesses ready for strategic direction, a refreshed identity, and a stronger digital presence, not a full rebuild from scratch.

Premium: Full Brand + Digital Experience

$6,500–10,000+

For established businesses ready for a full transformation across brand and digital presence.

Includes:

  • Brand strategy: 2 working sessions (90 min each) + written strategy summary
  • Full identity system: logo suite, color system, typography, brand voice guide, 6–8 page brand guidelines
  • Website redesign: up to 5 pages (additional pages quoted separately)
  • Custom photography: 4-hour session, 75 edited images
  • Marketing assets: launch email template, 2 landing page graphics, business card/stationery set
  • Social templates: 8 templates
  • Email/social graphics: initial set of 10 graphics for launch
  • Ongoing creative support: optional add-on retainer (specify hours/month and rate separately, not included by default)

One round of revisions included per deliverable. Scope beyond what's listed is quoted as an add-on rather than absorbed into the package.

Good for: established businesses with multiple offerings, an existing customer base, or investor/press visibility, ready for a full rebrand and digital relaunch.

Ready to Book?

Reach out and let's talk about what your brand needs.

I'm Ready

Photography Add-Ons

Already Have Your Brand Identity?

Add professional photography on its own.

Brand Photography

Brand Foundation

$300

A focused, accessible photography session designed to give small businesses and makers a clean, professional set of visuals to launch or refresh their online presence.

Includes:

  • 1 hour Session
  • 15+ edited images
  • Brand brief review
  • Custom shot list planning
  • Web and marketing usage rights

Brand Content Session

$500

A focused brand photography experience designed to create intentional visuals for your website, social media, and marketing content.

Includes:

  • 2 hour Session
  • 40+ edited images
  • Brand brief review
  • Custom shot list planning
  • Location and visual guidance
  • Web and marketing usage rights

Brand Story Session

$900

A comprehensive brand photography experience designed to create a cohesive library of visuals for your website, marketing, and ongoing content needs.

Includes:

  • 4 hour Session
  • 75+ edited images
  • Brand brief review
  • Custom shot list planning
  • Creative direction and visual storytelling
  • Curated brand moments across different settings, looks, and storytelling opportunities
  • Commercial web and marketing usage rights

Need broader licensing for packaging, print campaigns, or large-scale use? Let's chat about custom rates.

Product Photography

Product Snapshot

$250

A clean, simple photography session for businesses that need a focused set of product images for their website or online store.

Includes:

  • Up to 10 styled product images
  • 1 background/setup style
  • Basic retouching (color correction, cropping)
  • Web and marketing usage rights

Product Collection

$450

A more comprehensive session designed to showcase a fuller product line with variety across styling and angles.

Includes:

  • Up to 25 styled product images
  • 2 background/setup styles
  • Detail and lifestyle-context shots included
  • Standard retouching
  • Web and marketing usage rights

Product Catalog

$800

A full-scope session built for businesses with a larger inventory needing a consistent, cohesive visual library.

Includes:

  • Up to 50 styled product images
  • Up to 3 background/setup styles
  • Detail, lifestyle-context, and flat-lay shots included
  • Standard retouching
  • Commercial web and marketing usage rights

Additional images: $12–15/image beyond package limits

Need packaging photography, large-scale catalogs, or print/large-format licensing? Let's chat about custom rates.

Ready to Book?

Reach out and let's talk about what your brand needs.

I'm Ready

Get in touch

Still Need Something Custom?

Have a standalone brand identity, Shopify build, or website refresh in mind? Let's talk about what your project needs.